

| What most marketing companies don’t want you to know and the questions you can ask when looking for marketing support. Marketing support companies bill you by the hour and/or project and have per- conceived ideas about how much they are going to bill you even before they start the project. They want to be part of your team, but they take no responsibility for follow-up or benchmarks of their success. A marketing company should enable your company in four ways: 1. Demonstrate your company's value to your prospects while educating them; enabling them to make a good business decision, 2. Develop advertising that captures your prospect's interest, 3. Provide your prospects with an easy way to engage your sales associates to close the sale. 4. Create sales and marketing methods that can be reached and measured. |