Palm Production Group LLC 815.568.7100
you to know and the questions you can ask
when looking for marketing support.
Marketing support companies bill you by the hour and/or project and have per-
conceived ideas about how much they are going to bill you even before they start
the project. They want to be part of your team, but they take no responsibility for
follow-up or benchmarks of their success.
A marketing company should enable your company in four ways:
1. Demonstrate your company's value to your prospects while educating them;
enabling them to make a good business decision,
2. Develop advertising that captures your prospect's interest,
3. Provide your prospects with an easy way to engage your sales associates to close
the sale.
4. Create sales and marketing methods that can be reached and measured.
Many of our clients came to us with the following issues:
“We started a new manufacturing company and we know marketing is just
something we have to do. If we build it, people will buy it. We have the best product
in the world, and can prove it! The issue is, one year later we are almost out of
money, no sales, and we have big problems”
“We just introduced two new products that we know will be a big hit in our market.
We engaged a high level marketing company and spent tons of money on this
promotion, and six months after launch, we've received only 30 leads?
“My advertising company is the greatest; they came up with this really cute ad and
jingle. Everyone loved it. Yes, they are very expensive, but with such a cute ad, why
is the phone not riging off the hook?"
Palm Marketing Group was created to focus on small to mid-size businesses and
provide more value-add than the “big agencies” at a fraction of the cost to you. We
have proven methodologies we can demonstrate to you which have benefited others.
Our services are less expensive because we have taken out all the hidden fluff and
add-ons others will charge you.
Your product may be the best of its kind in the world, but if no one understands its
value, who will buy it? Does you company have a clear message, or did someone talk
you into a cute little jingle? Does your advertising campaign have all the right
components to be successful? When you capture your prospects' attention, are you
really proving your value?
